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SEO vs. SEM: Which is Better for Ecommerce?
Search Engine Advertising / Search Engine Optimization

SEO vs. SEM: Which is Better for Ecommerce?

In e-commerce, the debate between SEO and SEM never ends. To…

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January 11, 2021
Google Shopping Goes Free – What Does It Mean for Online Shops?
Search Engine Advertising

Google Shopping Goes Free – What Does It Mean for Online Shops?

The news is causing a stir: Google wants to allow…

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December 27, 2020
Increase Performance with A / B Tests in Google Ads
Search Engine Advertising

Increase Performance with A / B Tests in Google Ads

In order to advertise successfully in the long term, advertisers…

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December 27, 2020
Google Brings Free Shopping Results to Search
Search Engine Advertising

Google Brings Free Shopping Results to Search

For special search queries, Google wants to show free product…

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December 27, 2020
4 + 1 Options for Retargeting without Facebook Pixels
Search Engine Advertising

4 + 1 Options for Retargeting without Facebook Pixels

A good social media strategy cannot be imagined without Facebook…

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December 27, 2020
9 Google Ads Settings to Question
Search Engine Advertising

9 Google Ads Settings to Question

If you advertise with Google Ads, you should pay close…

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December 27, 2020
33 Formats for Content Marketing
Search Engine Advertising

33 Formats for Content Marketing

With the wide range of formats available to companies for…

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December 27, 2020
The Google Ads Performance Planner in the Quick Check
Search Engine Advertising

The Google Ads Performance Planner in the Quick Check

The performance planner has been available in Google Ads for…

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December 27, 2020
SEA beyond the Basics (part 1): Score Points with Weather Displays in Sun and Rain
Search Engine Advertising

SEA beyond the Basics (part 1): Score Points with Weather Displays in Sun and Rain

The first part of our series “SEA beyond the Basics”…

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December 27, 2020
Video and Display Advertising with Google Ads: Few Direct Conversions, but a Good Introduction to the Customer Journey?
Search Engine Advertising

Video and Display Advertising with Google Ads: Few Direct Conversions, but a Good Introduction to the Customer Journey?

Have you ever used video or display campaigns and noticed…

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December 27, 2020
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Hi my name is Linata Alam and I blog about SEO and SEA

Hi my name is Linata Alam and I blog about SEO and SEA

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