Evergreen Content Does Not Need any Additional Labeling

A Twitter question in which a user asked whether evergreen content should also be flagged was answered by Google employee John Müller. Evergreen content is content that does not need to be updated because nothing has changed in the information in the text. According to Müller, this does not have to be explicitly marked for the search engine. If websites use a blog, there is usually a date display which shows when the respective post was published.

Update in the local search: Narrowing the search area

In the local search for English-language search queries, the option “Choose Area” could also be clicked directly in the input field for the search query. This means that direct local search queries can now be started not only in the area in which you are currently located, but also in manually selected areas. This was already possible before, but only if you were already in Google Maps .

Thus, Google seems to want to simplify local searches for users. Because it can always be the case that you are not looking for services at your current location. For example, when home and work are further apart and are looking for the desired service between the two locations.

Blocking of the Google My Business listing? That happens with the ranking

If your own Google My Business listing is temporarily or permanently removed for certain reasons, this will affect the local ranking. This mainly happens when the Google guidelines are violated, a similar principle applies here as for websites in the organic search.

A distinction is made between two levels of suspension: a soft and a hard suspension. As described in an article about SEO, the entry can still be viewed with a “soft suspension” but can no longer be edited by the owner. In the case of a “hard suspension”, the entry is blocked.

In both cases, a “Reinstatement Request” should be submitted.

While the rankings in the local search appear to be unaffected with a soft suspension, the entry disappears for the entire duration of the suspension with a “hard suspension”. This means that if the entry has been activated again after a request, the rankings appear to be the same as before the lock. This is in complete contrast to the penalties in the organic search, which definitely has an effect on the previous rankings and leaves its mark even after being resolved. 

Video: evergreen content

Leave a Reply